I’ve spent the past 7 years writing online everyday.
I spent years perfecting my craft, ultimately leading to my most recent venture -- Digital Press.
And in its first four months, business exploded.
This never would have happened if people didn’t buy into my Grand Vision.
The past 10 years of my life have been filled with consistent, quiet hard work. I was able to build an audience on multiple platforms spending virtually zero money on marketing. Every single one of my followers was earned through consistent, passionate work.
And everything I wrote was 100% me.
Let me let you in on a secret:
If you’re in it for the money, nobody will buy in.
People want authenticity. They want real, raw content. You need to care about what you’re doing or nobody else will. You need to have relentless passion and do what you do better than anyone else does it.
Getting people to buy into your Grand Vision might sound easy on paper, but people actually buying in for the long-term is much, much harder.
From what I’ve learned, here are the 3 most important things you must do to get people to buy in.
Belief in yourself is the most important selling point if you want people to buy into your grand vision -- without question.
Believing in yourself means being so sure of what you’re doing that no one can tell you otherwise. It means having a level of conviction so intense you almost come off as obsessive. It means being confident from top to bottom, because…
There is no leader more attractive than a confident one.
Confidence is a parallel process.
Let me explain:
The more I believed in my work and the more confident I became at my craft, the more opportunities came my way.
The more I began to believe in and practice my skill sets, the more people wanted those same skill sets.
The more I began to understand and believe in my personal value, the more people believed I was worth.
A shift in conviction is all you need to change your life forever.
I launched my first company, Digital Press, four months ago.
However, when I left my 9 to 5 I was adamant I would never build a company. I wanted to focus on my writing, continue to freelance, make a nice living and call it a day.
That didn’t last long.
For those of you that know me, I’m a very competitive person. I decided to make a business out of my freelance work.
`But what would I do?
Somehow, I convinced one of my best friends Drew Reggie to quit his day job and launch an online writing course with me.
The night we launched, I vividly remember asking Drew what color he preferred more: red or charcoal grey -- we were planning on buying ferraris after the money poured in.
I can’t help but think back and laugh at our naivety.
Our launch was a mess. It failed miserably.
We had two options:
We could either break out our resumes and start applying for jobs
or take a step back, learn from our mistake, and figure shit out.
We chose the latter. It payed off.
The moment Drew and I launched Digital Press, business skyrocketed. Instead of accepting failure we pushed on. We believed we were going to figure things out, and we did.
We believed in ourselves and from that, people believed in us.
Our confidence was contagious. We were both so dead set on self-investment people naturally began to invest in us.
People don’t buy into ideas. They buy into people. Whatever your craft, have a sense of conviction. Believe in what you’re doing wholeheartedly.
Convince people nobody does it like you by believing just that.
2. Prove Your Concept.
Before you expect anybody to buy into your grand vision, you must have proof of concept.
When I launched Digital Press, I had people paying attention. A lot of people.
None of them came from ads.
From the time I was 21 to 23, I wrote (almost) everyday on Quora -- that’s 700+ answers. From that, I was offered my own column on Inc. Magazine where I became a Top 30 columnist. I’ve written at least 1,000 columns online to date and recently celebrated the my book’s first birthday.
After gaining this credibility, the door blew wide open for me. I began ghostwriting for highly successful CEOs, serial entrepreneurs, and was published in Fortune, TIME, The Chicago Tribune, Business Insider just to name a few.
The death of most startups is failed proof of concept.
I had proven my concept well before the idea for Digital Press ever came up. From there, I scaled my freelance into a business.
I had proven my craft was in demand.
Before turning an idea into reality, prove your concept. Understand exactly what it is you do that separates you from the rest.
Then, go to work.
3. Be really open, and really honest.
Honesty attracts everyone.
I can’t stress the importance of being your true, honest self 100% of the time. It’s unbelievable how little people actually do this.
Everyday, I wake up to dozens of emails from people who want to work with me, for me, want to become my next client, want to intern for me, want to pay me to mentor them…
I’m not bragging but know something:
All of these people are attracted to the real me. I don’t write strategically to charge some kid on the other side of the world $100 an hour for a tutoring session.
People who do that fail because there is nothing genuine about them
My writing was built off of the idea that sharing who you are, what you know and what you care about is invaluable.
That’s what people are attracted to. That’s who they want to work with.
Be 100% you, 100% of the time. People will always buy into that.